De la cuna pa’l mundo

Spotify held a four-day residency in San Juan, Puerto Rico for emerging artists, creators and industry professionals celebrating the massive impact the island has on Reggaeton. From workshops, panels, masterclasses, performances, VIP experiences and an interactive museum, Spotify committed to elevate Puerto Rico’s rising artists.

Leaning into tropical carribean tones with Reggaeton futurism, we embraced where artists of Puerto Rico are headed while staying close to the islands’ roots.

Role: Creative Direction / Spotify

Experiential, OOH, Art Direction, Social, Content

As seen in: For the Record, El Nuevo Dia