This year, we celebrated how fans and artists truly made 2024 their year for Spotify Wrapped.
Here’s a couple of cool things we made.
Pink Pony Club
*
Pink Pony Club *
To celebrate Chappell Roan’s success in 2024, we created a bespoke OOH stunt and popped up in West Hollywood.
As a nod to Roan’s music, we popped up right across the street from the iconic gay bar, The Abbey, the bar that inspired the song Pink Pony Club.
Role: Creative Direction
OOH, Stunt
As seen in: Out Magazine, WeHo Times
We also created bespoke digital experiences celebrating the artists, creators and authors who truly made 2024 through Spotify for Artists, Podcasters and Authors.
In this experience, artists, creators and authors explored a one of kind opportunity to connect and learn more about their fans. Which was their fans’ favorite song or episode? How many times did their work get shared?
These deep insights provided a fun look into how their music reaches the world.
Role: Creative Direction
Interactive Digital
As seen in: For the Record
