ROLE: Creative Direction/ Spotify
As Seen In: Hits Daily Double, For the Record
Film, Social, OOH, Microsite
As part of a 360 marketing campaign, I creative directed an awareness campaign for Spotify’s Fuego editorial playlist. At launch we released three multimedia videos working alongside artists like Bizarrap and Villano Antillano.
We continued with another influencer campaign inviting fans to submit their own curation for the Fuego playlist by building a bespoke microsite.
FUEGO MIXTAPES
For Fuego Mixtapes, we invited listeners to curate their own playlist by building a dynamic microsite and worked alongside an influencer marketing campaign.
